Aug 10
31
Is Strong the New Skinny?
UPDATE: THANK YOU, EVERYONE! Thank you to everyone who has RT’ed or Facebooked or whatever’ed this post. I am absolutely HUMBLED by the response! THANK YOU! THANK YOU! THANK YOU! Please connect with me if you’d like, wherever you’d like! Adam
P.S. – Marsha says “thanks” too! 
I have to thank my friend Marsha (and her boobs) for posting a pic of her new shirt on Facebook and inspiring this post. It got me thinking. Have body images changed that much for women recently? And does it have anything to do with the CrossFit movement and the changes that are going on in fitness? I was pretty inspired recently by this Ice Chamber video my friend Bob Garon posted:
Women kicking ass with kettlebells. Now that’s cool. And those are heavy ‘bells too! Purple is 20kg, Green is 24kg and Yellow is 16kg. No joke…
My challenge to women and the media
I say, MAKE strong the new skinny. Never mind what the status quo is. FUCK THE STATUS QUO! I say, to use Seth Godin’s term, be The Purple Cow. Now, I know women and the term “cow” shouldn’t really be used together, so before I get pummeled I’ll explain. A “Purple Cow” is something remarkable. In a world with more and more advertising “noise” and where there’s someone already filling virtually every need and every niche, a Purple Cow is something that stands out. A brown cow is boring, but a Purple Cow is REMARKABLE.
If you’re a muscular woman, go after mainstream exposure. Let’s take muscular women out of the bodybuilding subculture and put them in the mainstream.
And if you’re a “regular girl” who wants to model, never mind if you’re not “thin” enough. Build the body YOU WANT and shop your portfolio around until someone wants to take a chance on someone who doesn’t look like everyone else. Better yet, read “Crush It” by Gary Vaynerchuck and fuck the “shop your portfolio around” part. Build your own following online and let the agencies COME TO YOU.
Think it can’t happen? Watch Gary rant and rave in this video and THEN tell me you have no chance of getting the exposure you want or changing what’s considered attractive or acceptable in the mainstream…
What Gary is saying – in between swearing and getting excited – is that we don’t need to deal with gatekeepers anymore. Social media changed all that. Gary’s message: Do what you love, build a following online – through tons of hard work – and let your online presence take you where you want to go. You have the power because of social media now. All it takes is desire and hard work.
I wanna see a girl with some muscles in the Victoria’s Secret catalog in the next few years. What do YOU think? If you agree, pass this blog post around and get busy!
ttys
Adam
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